SEO – SEARCH ENGINE OPTIMIZATION
SEO, or Search Engine Optimization, is the process of improving a website’s visibility in unpaid search engine results (like Google) to attract more organic traffic. It involves optimizing website content and structure so that search engines can crawl and index it, then rank it highly for relevant queries. Key aspects of SEO include creating high-quality content, improving site speed and mobile-friendliness, building authoritative backlinks, and enhancing the overall user experience.
How SEO Works
- Crawling and Indexing: Search engines use automated programs called “crawlers” or “spiders” to discover web pages and build an index, which is a library of this content.
- Ranking: When someone searches, the search engine uses its index and ranks pages based on over 200 factors, considering relevance, quality, and user experience.
- User Experience: SEO aims to provide a positive experience for users by ensuring pages load quickly, are mobile-friendly, and are easy to navigate, leading to higher rankings.